Rare Beauty Brands has relaunched Dr. Dana’s Nail Renewal System. 

Developed by world-renowned dermatologist and nail expert Dr. Dana Stern, the Nail Renewal System utilizes plant-based science to combat brittle, ridged, weak and over-processed nails.

“Skincare products have progressed in line with scientific advancements, so why haven’t nail care products?” asks Dr. Dana. 

“It is time for a nail care brand that does more than merely mask the issues — that revolutionizes the way people care for their nails,” she says. “Through the Nail Renewal System process, we are removing damaged superficial nail cells just like you do when you exfoliate the skin, and we’re hydrating and treating,” she adds. 

The Nail Renewal System’s deep hydrating formula contains Pistacia Lentiscus (Mastic) Gum, a natural nail strengthener derived from the sap of a unique evergreen tree in the Mediterranean.

It’s the first nail treatment with glycolic acid for essential exfoliation, and is free of formaldehyde, parabens, artificial fragrance, dyes and other toxic ingredients that are commonly in nail products.

“Dr. Dana perfectly encompasses the mission behind RBB’s work — to scale purpose-driven beauty brands and leaders that want to make a positive impact in consumers’ lives,” said Chris Hobson,  president and chief executive officer of Rare Beauty Brands. “We’re excited to tap into her 15 years of nail expertise and vast knowledge of product chemistry to forever change nail care.”

RBB announced the acquisition of Dr. Dana in late 2021, joining the company’s flagship favorite Patchology and the newly re-launched Plant Apothecary.